An Image Package is a collection of prints, products, and/or downloads that you may group together and sell for one set price. They're a great idea if you want to help make the selection and ordering process a bit simpler for your clients – just offer them a bundle of items of for one single rate, and watch the sales come through! For more on creating Image Packages, check out our detailed Creating Image Packages tutorial.
To learn how to set up prices for your Image Packages, read on.
Pricing a Package
1. After you've created an Image Package, click the Save Package button. You'll be presented with the following pop-up box in which you'll choose whether you want to apply an existing Package Pricing Profile or create a new one:
2. If you choose to create a pricing profile for your package, you'll be taken to the Pricing Profiles area of your account, where you may create or select the desired package pricing from your list. Once inside it, enter the amount you'd like to charge next to the name of the new Image Package.
3. If you choose to use an existing pricing profile for your Image Package, enter the amount you'd like to charge next to the name.
4. If you choose to create a new pricing profile for the Image Package, you will take the following steps:
- First, you'll enter a name for your new pricing profile. No one sees this but you, so you may type anything you like into this field. If you plan to create many different pricing profiles for your image package, so you can price numerous groups of images in different ways, you'll want to name your profiles accordingly so you can remember which ones are to be associated with which images.
- Next you'll find both public and internal description fields. The public description is displayed to your buyers when they add the package to their carts, but the internal description field is completely private – for your reference only. Both of these fields are optional.
5. Crop Preferences: The typical digital sensor has an aspect ratio of approximately 3:2. However, typical print sizes like 8x10 don't have the same width:height ratio. Therefore, we give you the option to specify whether you'd like the images to be cropped (wherein some of the image might not make it into the final print) or fit to the size ordered (which means the image will be shrunk to fit the print size ordered, which may mean the image is printed with white borders).
The image is sized such that the entire image fits within the print size ordered. This may lead to large white borders, depending on the aspect ratio of the paper size.
Pros: You control the integrity of the image by ensuring that no arbitrary crop occurs.
Cons: Customer might be confused by the large borders.
The image is centered and printed so that the shortest side matches the shortest side of the paper. This will lead to the longer side potentially "falling off" the paper, leading to a crop.
Pros: Maximizes paper area.
Cons: Arbitrary crop might cut out "important" detail.
If you check the box next to the Allow the client to choose crop at checkout (via movable mask) option, then the buyer will be able to override this default setting and selecting the crop of their choice. We recommend enabling this.
After you have created a Pricing Profile, you need to apply it to your galleries or images that you want to be available for package sales. Check out our detailed Applying Pricing Profiles tutorial to learn more.
To see what this will all look like from the buyer's point of view, please refer to this help resource designed specifically for image buyers, where this workflow is spelled out in detail. Though we always encourage you to try the purchasing process from your client's perspective - log out of your own PhotoShelter account before doing so! - the section on packages should give you a good idea as to exactly what your clients will see when selecting and purchasing a package from your site.
Note: Buyers will only be able to batch add package selections to their carts for galleries containing 1000 images or less.