BWC Photo Imaging

BWC Photo Imaging, located in Richardson, Texas, has served the photographic community with high quality photographic processing and printing services since 1975. They’ve earned numerous awards throughout the industry over the years — a testament to their commitment to professional photography — and they strive to help photographers of all sorts achieve the utmost success from their businesses. All orders printed by BWC Photo Imaging are inspected by QA professionals prior to shipping. 


Product List

Below are the prints and products you may offer through your PhotoShelter website if you choose to use BWC as your automated fulfillment print vendor. Please note the wholesale cost of each item on this list. As the seller, you are responsible for the wholesale costs of the individual prints and products your clients order. When you make a sale, we will assess these costs and charge you on BWC’s behalf on your next month’s PhotoShelter statement.

BWC wholesale print and product offerings can be viewed here.


BWC utilizes three paper types: Fujicolor Crystal Archive, Kodak Endura, and Ilford Express.

Fujicolor Crystal Archive photo paper is used for glossy, matte, and lustre finishes. This archival paper is a silver halide color paper designed to produce high-image-quality color prints. It uses advanced technologies to help ensure prints stay beautiful over time and exhibits the highest in print stability.

Technical specifications for Fuji Crystal Archive paper can be found here.

Key features:

  • Vivid color reproduction
  • Deeper reds
  • Clearer yellows
  • More natural skin tones
  • More brilliant whites; clear and detailed highlights
  • Lifelike texture and sharpness

Kodak Endura paper is used for metallic finishes and is a workhorse of a paper, and it's robust. It features soft/smooth flesh-tone reproduction and enhanced highlight and shadow detail. The paper's moderate contrast and pleasing color saturation work well in a variety of photographic applications from portraits and weddings to commercial shoots. Since its inception, KODAK PROFESSIONAL ENDURA Paper Imaging Emulsion Technology has become Kodak's standard for photographic image output.

Technical specifications for Kodak Professional Endura paper can be found here.

Key Features:

  • Realistic color saturation and color accuracy
  • Vibrant greens, blues, magentas, and reds
  • Natural-looking whites
  • Neutral tone scale from highlights to shadows
  • Consistent print quality from digital printers
  • State-of-the-art image longevity (100 years before noticeable fading in typical home display and 200 years dark storage under the most common storage conditions)
  • Excellent reproduction of skin tones with neutral flesh reproduction from highlights to shadows

Ilford Express Digital is used for black-and-white finishes and is a silver-halide paper with excellent contrast, sharpness, and surface finish that will give superb continuous tone to black-and-white images. The results are equal to those seen when using conventional black-and-white printing materials and exposing equipment.

Technical specifications for Ilford Express digital paper can be found here.



BWC will print images in one of five finishes: Glossy, Matte, Lustre, Metallic, or Black & White. Please refer to the Print and Product pricing profile within your account for information as to which print sizes are offered in which finishes.

Glossy photos are printed on coated paper with a very smooth, shiny reflective surface. Glossy finishes have a high-contrast appearance and look slick to the touch when not under glass. This finish has an excellent dynamic range and color - slightly more "pop" than the matte paper, though less noticeable once framed.

  • Photos will have a shiny finish.
  • Colors are vibrant.
  • Images are crisp and sharp (assuming the original photo was in focus).
  • Glossy finish does not produce a textured look when scanned and converted to digital.

Matte finishes have a very smooth, non-glare surface. Matte finishes have a lower-contrast when printed and are often used to enhance the texture of a print.

  • Fingerprints and smudges are not as visible.
  • Works very well with black-and-white photographs.
  • Glare is significantly reduced with matte-finish prints.

Lustre paper is the premier paper most preferred by portrait and wedding photographers and is considered more of a professional-grade paper. Lustre has a slight gloss with a subtle, often pearl-like texture. Lustre paper has a deeper color-saturization than matte, has a higher contrast, and is thicker than consumer paper.

  • Fingerprints and smudges are not as visible
  • Anti glare
  • Pro quality paper
  • Great for framing
  • Excellent for wedding photos

Metallic paper is extremely durable and produces an almost chrome-like burnished appearance; photographers have described the look as "chrome on paper." The glossy finish and metallic look of this paper will enable you to create prints with exceptional visual interest and depth.

  • Striking, distinctive, eye-catching metallic look
  • Increased color gamut for rich impact and intense blacks to enhance print appeal
  • Exceptional sharpness
  • Optimized for digital printing

Black & White finish will display excellent contrast and sharpness and will give superb continuous tone to black and white images. Please refer to the Paper section above for more information on this specialty finish.



BWC will print images in the sRGB color space. If a purchased image to be fulfilled by BWC was uploaded to your archive in a color space other than sRGB, we will convert it for you before sending it to the lab for fulfillment. Please note we will never alter your original file.


Back Printing

Back printing allows you to enter text which will be printed on the back of the image (e.g. "John Smith Photography"). When setting prices for BWC prints and products, you will find the back printing option available as a free-form text field. In this field you may place whatever text you wish to be printed on the backs of your images.



If you choose to place your information into the Your Sales Address area of your PhotoShelter Sales Settings, BWC will use your company name and address on both the exterior packaging and interior packing slip.

If you do not place your information into the Your Sales Address area of your PhotoShelter Sales Settings, both the exterior packaging and interior packing slip will list BWC as the sender.

When a client purchases a print to be fulfilled by BWC, he or she will be able to choose from the following options.

For US shipments:

  • FedEx Ground
  • FedEx Overnight
  • FedEx 2-day Service
  • USPS Priority Mail

For international shipments:

  • FedEx International
  • USPS Priority Mail

Shipping rates are calculated based on the chosen shipping method as well as the destination of the shipment.

Note: BWC will ship 10x15 prints and larger rolled. Anything else will be shipped flat unless a smaller print is purchased with a 10x15 or larger print, in which case they will ship rolled together.

Still have questions? Contact us.